Fresh Produce Supply Chains: An Industry Insider's Perspective
Fresh produce is a vital component of our daily diets, but the journey of the fruit we eat is long and complex, facing many challenges along the way.
With the consequences of world events still at play and the rise of consumer consciousness, pressure is mounting down the supply chain. The emergence of new technologies is also transforming the way that supply chains have previously operated.
To get a glimpse into what the future holds for this crucial aspect of our food system, we spoke with Pete from AMT Fresh - a lovely client of ours - who gave us insights and perspective on the current climate and the direction the supply chain is headed.
Challenges disrupting supply chains
According to Pete, the past few years have been extremely challenging for the fresh produce supply chain.
The complexity of new Brexit requirements for European produce and the disruption to long-haul shipping caused by the Covid-19 pandemic have been significant challenges for the industry.
“Domestic factors, such as driver shortages, inflationary pressures, and increasing fuel prices, have also added to the difficulties faced by our industry.”
Where does technology come into play?
“In the face of these challenges, technology has emerged as a key enabler for our supply chain”, Pete explained.
“The increased visibility provided by technology has been incredibly positive, with live tracking of loads and electronic booking systems playing a fundamental role in effective supply chains. This increased visibility allows for real-time monitoring and collaboration, enabling the industry to make informed decisions and respond quickly to changes in the market.”
Purchasing power makes its way downstream
There has been a sharp increase in the number of people who have adopted a lifestyle that reduces their negative impact on our planet, and this rising consumer consciousness of sustainability has inevitably made its way down the supply chain.
Pete confirmed the consumer's drive towards sustainability has accelerated changes in operating models, with the reduction of road miles, collaborations to improve load fill, and increased usage of rail being key areas where this impact has been seen.
“The industry is responding to consumer demands for sustainable practices, and we expect to see further improvements in this area over the next 12 months.”
The future of fresh produce supply chains
“Looking to the future, it is expected that technology will come to the forefront - which will allow for deeper integration of supply chains.
Fresh produce supply chains have shown incredible resilience, in very turbulent times, and we will see the industry as a whole continue to work hard to find the most efficient way of meeting the next challenge.
The impact of rising costs and shrinking demand will add additional complexity to the mix and the drive for new efficiencies will be key.”
